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A streamlined vision of beauty
OR, a strong, bold, evocative word to describe a new line of products that makes no compromises on quality.
Already introduced to a hand-picked group of customers in the USA, the OR line consists of four focused and highly targeted products formulated for demanding women .
Odile Lecoin is a physical therapist specializing in cosmetic medicine. She divides her time and business between New York and Paris. Her customers are women who are always in a hurry, sometimes impatient but always well versed in the latest technologies. Women who know how to take care of themselves and look for true quality and results will choose OR, je suis; OR, j’aime; OR, je rêve and OR, je vis
A minimalist philosophy
Preserving a beautiful complexion is, in fact, relatively easy: it takes just a few straightforward but vital measures – smoothing (OR, je suis), moisturizing (OR, j’aime), nourishing (OR, je rêve) and protecting (OR, je vis) to keep sensitive skin safe from an aggressive environment.
Odile Lecoin believes that concentration is the key. Indeed, why use a battery of different products when a few highly targeted ones can provide the desired effect? Increasing the number of products often serves no other purpose than to reassure the customer.
Odile Lecoin streamlined vision is also expressed by the textures of her products, which are pure, light and non-greasy, to penetrate quickly and effectively.
OR is a line of skin care products for today’s women, regardless of their age and skin type..
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